There’s a lot to know about list management: getting clean data in and keeping it clean, syncing with CRM systems, segmenting lists by attributes, actions, and scoreable criteria, suppressing the right contacts, and aging well. Growing a responsive, dependable list is one of the most important, and rewarding, tasks in marketing. These resources are here to help you.
You can improve your marketing by targeting your campaigns to segments, rather than blasting the same campaign out to all prospects. Learn how.Read white paper
Act-On automated programs make it much easier to effectively move your leads along the buyer’s journey, from awareness to sales-readiness to purchase – and beyond. With Act-On, you can replicate your most successful campaigns quickly and easily. The result: personalized, customized, and targeted campaigns that are delivered to the right prospects at the right time. Automatically.Read datasheet