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Lead nurturing can be insanely productive, helping sales make quota and close bigger deals. Most of the leads you get aren't ready for sales right away, but they're going to buy from someone within 24 months. Nurturing helps you keep the relationship going and keep leads moving all the way through the buyer's journey. Learn how to plan and build a nurturing program that really works.
Up to 80% of 'bad' leads will buy from someone within 24 months. Learn how lead nurturing helps you win, and the
6 steps to getting it right.
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Easily 50 percent of the leads that your marketing team unearths are not yet sales-ready-but rather than dumping
that half of those prospects in the rubbish bin, nurture them to increase your haul of sales-qualified leads. Building trust and fostering
relationships with qualified prospects, regardless of their stage in the buyer's journey, is a key element to surfacing quality leads that can
be nurtured through the funnel.
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Top Performers tend to track progress as leads enter and advance through the marketing and sales funnel - and pay
less attention to other metrics.
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You can improve your marketing by targeting your campaigns to segments, rather than blasting the same campaign
out to all prospects. Learn how.
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The long-term leads sleeping in your database should be kept with marketing to be nurtured until they do finally
become sales-ready. Learn how.
Read More »
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Marketing agency Starshot needed a powerful, sophisticated marketing solution that could be deployed swiftly and managed with a minimum of fuss. With Act-On, Starshot saves time in campaign creation and gives sales people more-qualified leads, while managing nurturing campaigns for sales cycles up to 3 years long.
As Adaptive Computing doubled in size through its increasing success selling to Fortune 500 clients, Ian decided to adopt marketing automation to manage resources and better communicate with the company's targeted demographic. Act-On's integrated platform and robust feature set replaced three separate marketing applications, reducing administrative headaches and freeing up time. Act-On also integrated seamlessly with Adaptive Computing's Salesforce and GoToWebinar software applications.
Cameleon is a global CPQ market leader, with strong leadership in Europe. Until three years ago, the company had limited U.S. presence. By the second year of its North American sales campaign, the combination of sales, partnership and marketing investment enabled Cameleon to realize a 39% increase in sales.
Flycast Partners provides IT Service Management consulting and implementation services to organizations across North America, and is a premier reseller for BMC Software. With its focused sales team using the Act-On platform for the past year, fast-growing Flycast has equaled or exceeded the sales of larger resellers, rocketing to excellence in a mere 12 months. The company has exceeded its sales goals by 10 fold.
HA Advantage's seasoned marketing team, while short on resources, was certainly not short on vision or ideas. See how they zoomed from "0 to 60" using the Act-On Marketing Platform.
Most people think automating marketing is a balance between tactical and strategic. In our experience implementing tactical tools that can also be used in long-term strategy is vastly superior to struggling with difficult-to-implement, bloated systems. Act-On allows us to immediately start our tactical campaigns and then grow into more strategic features over time. We highly recommend Act-On.
Act-On allows us to better qualify the leads that come in. We determine the quality of a lead based upon how many actions they take, and with Act-On we have a very good picture of those actions. Better follow-up, because of better data about a lead, is helping us close more sales.
ON24 was looking for an email marketing solution that the sales team could use to communicate with leads; reps were using Outlook to send hundreds of emails a day. The team tried several platforms but found them too complex. Using Act-On's customizable templates, ON24's sales team sends emails that don't look or feel like canned messages - giving email marketing a personalized feeling.