Marketing Automation

Work Smarter, Not Harder.

Learn what marketing automation is and how it helps both sales and marketing to be more efficient and more effective. Marketing automation is the one system that allows marketers to build more intimate relationships with more prospects over more channels and across the entire lead-to-customer lifecycle, while enabling sales with the right information at the right time to close more deals.

Marketing Automation

  1. Companies that invest in marketing automation see a 70% faster sales cycle and a 54% improvement in terms of quotas achieved.
    [Bulldog Solutions]
  2. 84% of today’s top-performing companies use or intend to deploy marketing automation (between 2012 and 2015 if the latter is true).
    [Gleanster Research]
  3. Users of marketing automation platforms enjoy a 50% higher conversion rate of initial marketing responses to qualified leads than their traditional counterparts.
    [Aberdeen Research Group]
  4. 63% of respondents in a survey of marketers pointed to goal-setting and measurability as the chief drivers of value in marketing automation.
    [Gleanster]
  5. 77% of the CMOs serving today’s biggest companies cite increases in revenue as the most compelling benefit of/reason for marketing automation.
    [Gleanster]

The Business Case for Marketing Automation

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Marketing automation delivers a multitude of advantages and opportunities, including improved operational efficiencies, reduced costs, marketing and sales alignment, more (and more qualified) leads, and increased revenues. To reap these – and more – benefits, you’ll need to convince the executive team that adopting automation technology is the right thing to do. This eBook will help you create a compelling case.

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Buyer’s Checklist for Marketing Automation

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Act-On has compiled a checklist to assist you in comparing features and evaluating vendors. We hope it assists you to make the best decision for your organization.

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CEO Perspective: 5 Ways Marketing Automation Can Optimize and Grow Your Business

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Learn how automation improves ROI by making sales and marketing more efficient and more effective, & makes marketing accountable through measurement.

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Email Marketing Vs. Marketing Automation Solutions

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A Gleansight Deep Dive assessing the benefits and tradeoffs for the small-and-medium-size business. Should you consider transitioning from using a stand-alone email marketing solution to a full-blown marketing automation platform? What are the tradeoffs between the two technologies?

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Four Ways to Get Marketing Automation Right the First Time

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Marketing automation provides such measurable rewards that it’s well worth taking the upfront planning time to get it right from the get-go. These four steps can guide any organization to an efficient implementation of a marketing automation solution, ensuring a positive launch and ongoing successes.

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Learn the New Rules of Digital Engagement

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Top Performers have different strategies from Everyone Else; this paper tells you how you can incorporate winning tactics into your own marketing mix.

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Marketing Automation Industry Overview

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Learn when, how and why you should consider marketing automation.

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Marketing Automation: One Step at a Time

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Companies who can’t commit to careful planning, process change, and program redesign can still gain value from an incremental approach.

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Automated Programs

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Act-On automated programs make it much easier to effectively move your leads along the buyer’s journey, from awareness to sales-readiness to purchase – and beyond. With Act-On, you can replicate your most successful campaigns quickly and easily. The result: personalized, customized, and targeted campaigns that are delivered to the right prospects at the right time. Automatically.

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Digital Marketing Glossary

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Act-On’s Digital Marketing Glossary is a guide to the meaning of terms commonly used in the industry.

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Fast Facts

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This collection of new marketing stats will help you stay in sync with the latest industry trends and inform your marketing automation strategies, including lead generation, email, social media, and more.

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Recorded Webinars

Ah-One and Ah-Two! Get Started with Marketing Automation Step-by-Step

Marketing Automation – Beyond Customer Acquisition

Marketing Automation: Is it Right for Your Organization?

Marketing Automation: One Step at a Time

SMBs Crossing the Chasm to Marketing Automation

Value Proposition: How to leverage your company’s most valuable asset in your marketing

Case Studies

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This circle S Studio case study shows how a marketing agency can use marketing automation both to get new clients, and to help clients meet the challenges of multiple channels.

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Toolkits

Digital Marketing Funnel Essentials

Learn about generating sales leads via your website, tracking online body language, funnel optimization techniques, and key performance indicators to track.

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How to Close More Deals with Marketing Automation

This toolkit will give you a clear methodology for evaluating your current sales and marketing processes, getting more leverage out of your leads, and winning more business with lead nurturing and scoring.

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