Email Marketing

Build Long-Term Relationships and Get Results

Email is the trusty workhorse of online marketing, delivering the highest ROI and the most new customers – so you want to start strong and stay sharp. With marketing automation, it’s easy to operationalize your email, create and deploy campaigns, and stay in touch with buyers at every stage of the customer lifecycle. Learn how to make the most of email, and tie it into all your programs.

Intro to Email Marketing

curriculum

This 10-part course is designed to help marketers create great email marketing campaigns to support lead generation and customer lifecycle management.

Read More

Best Practices in Email Deliverability

ebook

Even the best email campaigns fail if they don’t reach the inbox. Learn how to improve your email deliverability.

Read eBook

Best Practices for Building a Subscriber List

white paper

Building up your subscriber list is at the heart of email marketing, so you must ensure that your list is of the highest possible caliber. Clean up your lists, keep the sign-up process simple, think like a potential subscriber, always include a call to action-and make email acquisition like a big party that your guests won’t want to leave.

Read white paper

Grow Your Email Marketing List

white paper

Email still has the highest return on investment. Learn how to build a list that will deliver the ROI you want.

Read white paper

The EU Data Protection Overview

white paper

Building up your subscriber list is at the heart of email marketing, so you must ensure that your list is of the highest possible caliber. Clean up your lists, keep the sign-up process simple, think like a potential subscriber, always include a call to action-and make email acquisition like a big party that your guests won’t want to leave.

Read white paper

Email Delivery Best Practices

datasheet

A collection of actions marketers can take to help ensure deliverability, including how to build and manage a great list and a bullet-proof email.

Read datasheet

Email Marketing

datasheet

Act-On Email Marketing provides an easy, straightforward way to tap into the power of email, whether you’re a beginner or a seasoned pro.

Read datasheet

Recorded Webinars

Best Practices for Entering New Markets: An Act-On Case Study

DrillingInfo: Striking Oil With Marketing Success

Email Design Best Practices for Desktop, Mobile, Tablet & Beyond

Fall Into Compliance

How to Execute a Successful Drip Email Campaign

Mobile Friendly Email

Top 10 Deliverability Best Practices

Writing Effective Email Subject Lines

Case Studies

High-Impact-Prospecting

High-Impact-Prospecting is a demand generation agency with top-tier tech-centric clients. Using Act-On in place of a home-grown platform let the agency save 1,000 hours a year while getting significant lift from a remarketing program. H-I-P also realizes greater deliverability rates through leveraging Act-On’s platform – which means a better return on the same campaign investment. H-I-P is an Act-On APEX agency partner, enjoying bulk discounts and other benefits.

Read Case Study

InsideSales.com

Most people think automating marketing is a balance between tactical and strategic. In our experience implementing tactical tools that can also be used in long-term strategy is vastly superior to struggling with difficult-to-implement, bloated systems. Act-On allows us to immediately start our tactical campaigns and then grow into more strategic features over time. We highly recommend Act-On.

Read Case Study

MedeAnalytics

We looked at other marketing automation systems and I felt they were too complicated; I wanted to keep it simple so we could get up and running quickly. The beauty of Act-On is that it is simple to use without sacrificing breadth and depth of functionality.

Read Case Study

NuGrowth

Within the first six months of using Act-On, NuGrowth identified a combined 34 percent increase in open rates; a combined Click-to-Open Ratio that more than doubled; and a combined increase in leads of 192 percent – nearly tripling the benchmark number prior to its Act-On implementation.

Read Case Study

ON24

ON24 was looking for an email marketing solution that the sales team could use to communicate with leads; reps were using Outlook to send hundreds of emails a day. The team tried several platforms but found them too complex. Using Act-On’s customizable templates, ON24′s sales team sends emails that don’t look or feel like canned messages – giving email marketing a personalized feeling.

Read Case Study

Rapid Notify

Rapid Notify adopted digital marketing in stages, moving quickly from individual emails to sending mass emails through its CRM. The next step was an email service provider, but in short order this also proved too limiting; the small-scale technology offered zero growth potential, zero automation, and zero ability to build more sophisticated, dynamic marketing campaigns. Rapid Notify moved to Act-On, got the capabilities it needed, and saw closing rates jump 20%.

Read Case Study

SupplyFrame

SupplyFrame wanted to go beyond the basics in its email marketing, but without having to swallow a lot of complexity. They implemented Act-On; what took previously took a day now takes an hour. They began using additional features such as list management, website analytics, and landing pages. The sales team benefits too; the behavior scoring, integrated with Salesforce, gives insight into prospects’ needs.

Read Case Study

US Fleet Tracking

One of US Fleet Tracking’s biggest problems prior to implementing Act-On was a lack of transparency and integration between software solutions in different departments. Now, Act-On ties marketing directly to the Salesforce system used by the sales team, providing information in the exact format with which they are already familiar. As a result, the sales team sees the immediate benefits of getting information into the Salesforce database: potential and current clients can be included in marketing promotions. Integration was so seamless that sales and marketing communication has been streamlined and strengthened without additional effort or training.

Read Case Study

Voices.com

Voices.com hears the sounds of marketing success to the tune of an 84% email open rate and a 40% click through rate by using Act-On’s Integrated Marketing Platform. And that’s only the introduction.

Read Case Study