Social Media

Expand Your Reach and Amplify Your Messages

Social media is a powerful, personal top-of-funnel awareness tactic, and of course it’s mandatory for reputation management. It can help you maintain your customer community as well. Learn how to find and cultivate social influencers, and get best practices, tips and tricks for consistently great results. Plus, check out how Act-On’s Twitter Prospector helps you use social for lead generation.

Social Media Facts

  1. Social media sites and blogs reach 8 out of 10 of all U.S. Internet users and account for 23% of all time spent online.
    [Content Marketing Institute]
  2. 34% of marketers today have generated leads via Twitter; another 20% have used the site to close deals.
    [Media Bistro]
  3. As of 2013, 87% of marketers use social media to distribute content.
    [Content Marketing Institute]
  4. Companies with active blogs receive 97% more leads than their competitors.
    [Content+]
  5. By 2020, customers will manage 85% of their relationships without talking to a human.
    [Gartner Research]

Social Media for Lead Generation

curriculum

This eight-part course is designed to help marketers use social media to generate new, highly qualified leads.

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Best Practices in Social Influencer Marketing

white paper

Social influencers have been around as long as society itself. For decades, retailers have seen increases in sales when trusted experts or celebrities endorse their products or services. Movies that get good reviews tend to sell more tickets than those with bad ones.

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Five Best Practices for Achieving Social Media ROI

white paper

Some executives think social media is just the latest black hole for marketing dollars. A look at five best practices to demonstrate ROI.

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Quantifying the Value of Social Media Engagement in B2B Marketing

white paper

In this Gleanster Deep Dive, analyst Ian Michaels discusses tactics for determining the ROI of social engagement for B2B, and demonstrates the Social Media Mean Performance Score (MPS) Dashboard.

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Recorded Webinars

Beyond Content Marketing: Influencer Marketing

Connecting With More Leads via Inbound & Outbound

Crushing the 11 Big Myths About Social and Content Marketing

How and Where to Leverage Social Marketing in the Customer Lifecycle

i♥marketing – Attract

i♥marketing – Attract

MarketingSherpa: Social Media – operationalized social for worldwide

Quantifying the Value of Social Media Engagement in B2B Marketing

Toolkits

Creating Buyer Personas

Learn about Buyer Persona basics and how to effectively use them; including a 15-minute How-To video and downloadable resources.

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Social Marketing 101

Get a clear methodology for building a social marketing program, distributing social content, and generating social media leads; downloadable resources and guides.

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