SEO

Get Found and Get Known.

Make it easy for potential buyers to find you. Organic search delivers the most new customers, and paid search delivers higher-value deals. Act-On’s SEO learning materials will help you maximize both. Read about best practices, and learn how Act-On’s SEO audit can help you maximize your website, content, advertising, and blog posts.

Facts about SEO

  1. Over 82% of all product research begins with a web search.
    [McKinsey & Co, Pew Research]
  2. Inbound leads have an 8x greater likelihood of closing compared to other leads.
    [McKinsey & Co, Pew Research]
  3. Leads gained through organic searches have a 14.6% rate of close, while outbound marketing leads have a rate only of 1.7%.
    [PRNews]

SEO 101: The Basics and Beyond

ebook

Over the last 12 years, a massive amount of material has been written about Search Engine Optimization (SEO). The majority of the information is acceptable, but there’s a lot of dated information still being promoted as best practices (exact match domain names, keyword density targets, exact anchor text, and so on). In this eBook, you’ll learn the current best practices in SEO that companies of all sizes can use to increase site visibility and the number of visitors coming to your site, and most importantly, improve conversion rates.

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Best Practices in Social Influencer Marketing

white paper

Social influencers have been around as long as society itself. For decades, retailers have seen increases in sales when trusted experts or celebrities endorse their products or services. Movies that get good reviews tend to sell more tickets than those with bad ones.

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5 SEO Strategies Every Company Needs To Master

infographic

Close to 90% of buyers search online before making a purchase. Make sure your customers can find you: Read Act-On’s new eBook, SEO 101: The Basics (and Beyond), and put the most effective search engine optimization strategies to work for you today!

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Recorded Webinars

10 New Rules for SEO Success Today

AMA: SEO Today: Building Critical Inbound Links

i♥marketing – Attract

i♥marketing – Attract

Learning to Love SEO

More Traffic, More Leads, More Business – Content Marketing and SEO

Optimizing Your Content for Inbound Marketing

The Quickly Evolving World of Local SEO

Toolkits

SEO Crash Course

Learn best practices for SEO in today’s rapidly evolving world. We will cover emerging best practices to optimize your site and content.

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