Demand & Lead Generation

Build Awareness, Interest Potential Buyers

Your sales team’s success hinges on the leads marketing generates. That’s why effective demand generation and lead generation strategies are at the top of every marketer’s wish list. Learn how to convert visitors into leads, gauge their quality, and segment them by interests so you can nurture them. Get your fill of best practices, how-tos, tips and tricks here.

Best Practices for Planning and Executing Webinars

ebook

Just like real-world events, webinars deliver high-quality leads – but at a lower cost per lead. This eBook guides you through the stages and steps to produce a thoroughly professional, productive webinar. Learn about choosing the right content and presenters; registration; promotion; production; follow-up; and leveraging your investment with evergreen on-demand webinars.

Read eBook

Best Practices for a Lead Management Strategy

white paper

New customer acquisition is the lifeblood of many businesses, but it can be costly. Comprehensive lead management strategies have been developed to maximize lead value and bring order and efficiency to the top of the marketing funnel. Such strategies emphasize quality, precision, and the increased probability of conversion. When well-executed, lead management strategies can produce significant savings, reduce time spent in the funnel, and bring sales and marketing into closer concert.

Read white paper

Introduction to Integrated Marketing: Getting Started with Marketing Measurement

white paper

Is your event marketing integrated with the rest of your marketing? Learn how to apply data generated from live events to other campaigns.

Read white paper

Introduction to Integrated Marketing: Online and In-Person Events

white paper

Is your event marketing integrated with the rest of your marketing? Learn how to apply data generated from live events to other campaigns.

Read white paper

Lead Generation & Management for SMB Sales and Marketing

white paper

Ad Age, BtoB, and Act-On deliver the results of research into the factors of successful lead-generation strategies and tactics, with findings and recommendations most pertinent to the SMB marketer and sales director.

Read white paper

Recorded Webinars

Beyond Content Marketing: Influencer Marketing

Connecting With More Leads via Inbound & Outbound

DrillingInfo: Striking Oil With Marketing Success

How to Find, Influence & Convert More Prospects Into Customers

Increase Lead Cycle Velocity and Close More Deals

Lead Lifecycle Analytics

Marketing Tactics of Top Performers

Taking a Strategic Approach to Demand Generation

Case Studies

DrillingInfo

Drillinginfo uses Act-On to gather and analyze marketing data from all touch points, and is seeing a 3x increase in closed sales from email campaigns.

Read Case Study

Flycast Partners

Flycast Partners provides IT Service Management consulting and implementation services to organizations across North America, and is a premier reseller for BMC Software. With its focused sales team using the Act-On platform for the past year, fast-growing Flycast has equaled or exceeded the sales of larger resellers, rocketing to excellence in a mere 12 months. The company has exceeded its sales goals by 10 fold.

Read Case Study

HA Advantage

HA Advantage’s seasoned marketing team, while short on resources, was certainly not short on vision or ideas. See how they zoomed from “0 to 60″ using the Act-On Marketing Platform.

Read Case Study

MedQuest Solutions

Be inspired by the success stories of Act-On customers, from small fast-growing startups to results-oriented groups within enterprise companies.

Read Case Study

Progressive

Act-On has enabled Progressive to expand its frequency of online events from 9 events over the course of 12 months to hosting 9 separate events on a single day.

Read Case Study

Propelics

One year after integrating SugarCRM with Act-On, Propelics saw a whopping 800% year-over-year increase in revenue. Implementing Act-On led to more opportunities, more meetings, greater retention – and more deals.

Read Case Study

Rapid Notify

Rapid Notify adopted digital marketing in stages, moving quickly from individual emails to sending mass emails through its CRM. The next step was an email service provider, but in short order this also proved too limiting; the small-scale technology offered zero growth potential, zero automation, and zero ability to build more sophisticated, dynamic marketing campaigns. Rapid Notify moved to Act-On, got the capabilities it needed, and saw closing rates jump 20%.

Read Case Study

RME

RME has experienced a 49% increase in Monthly Lead Flow and a 68% decrease in Cost per Lead by using Act-On to deliver sharp insights into their prospects with real-time lead behavioral analysis and really easy list management. See how Act-On could deliver the same for your marketing organization.

Read Case Study

Toolkits

Creating Buyer Personas

Learn about Buyer Persona basics and how to effectively use them; including a 15-minute How-To video and downloadable resources.

Get Toolkit

Digital Marketing Funnel Essentials

Learn about generating sales leads via your website, tracking online body language, funnel optimization techniques, and key performance indicators to track.

Get Toolkit